When you first start up your business, it can be hard to know which social media platform to choose – and managing too many is unrealistic.
Here is our run down of the top four social media platforms – Facebook, Twitter, Instagram and LinkedIn – and how to make them work for your business.
A winner for small businesses in B2B (business to business) and B2C (business to consumer) industries, but this platform is all about being proactive and getting involved in the wider community.
If you choose Facebook, make sure you set up a consistent posting schedule and that you get involved in Facebook groups in your area, or ones that are related to your business sector.
Top Tip: Be useful and add value to the Facebook community to succeed.
A fabulous platform for establishing business relationships and finding useful content to share.
The key to winning on Twitter is to be active. Make sure you have content going out everyday on the platform and get involved in Twitter hours for extra exposure. You can also grow your business by creating public and private lists, useful for monitoring competitors and also for finding relevant content.
Top Tip: Keep it short and sweet on Twitter, but be active!
All about the visuals, Instagram great if you are in design or photography – but the focus here is about quality.
Be sure to use high quality images, consistently. Try out different frames and filters to ensure your images represent your brand, so people recognise you in their feed.
Top Tip: Make use of hashtags for categorising content and being found in searches – you can experiment with anything from 3 to 17 hashtags. Check out what other people are doing by searching for hashtags you want to be found for, you’ll get inspiration from other profiles.
The best platform for B2B connections and professional networking. A real must for business owners of any size.
Put out posts, write articles and demonstrate how you are a leader in your field. Take or leave Company Pages, as long as your business is listed in your profile and is linked to in each of your blogs.
Top Tip: Show your experience by contributing to group discussions and adding comments to posts from connections. Think of it like an online networking group.
If you’re still feeling overwhelmed or confused, get in touch. We’d be happy to help.