Who here loves that moment at networking where you stand up and make your pitch?
There are some people who do, I know. But most of the people I talk to, say pitching at a networking event is one part of their job which really stresses them out.
The thing is, we have to do it. As small business owners, networking is often a major part of building our brand and making sales, so how can we make that pitch count.
1. Know your audience
How you speak to a group of industry experts will be different to those members of a local casual networking group. How well do you know your audience? And how much do they know about you and your business? The first step of planning your pitch will always be understanding who you are talking to so you know how to engage them.
2. Tell a story
I mentioned storytelling in a previous post. The beauty of telling stories is how people react. Stories draw people into what you’re saying in a way that facts and figures don’t.
So use this.
- Tell the story of how your business was created
- Tell the story of a success in your business
- Tell a story about a client, a product or an event
And use the story to tell your audience whatever you need them to hear today.
3. Be clear what you want
At every event you’ll have a desired outcome, it may be sales – but it may just be contacts or feedback. Be clear what the people in the room can do for you, because if you don’t tell them what you want, they won’t know to give it to you.
4. Plan your presentation
Know how you’re going to present your pitch. If you want to present without notes you’ll need to practice, if you worry that won’t work it’s better to have something to refer to than get completely lost.
However you feel about your networking pitch, it’s often an essential part of building your personal brand, of getting your business ‘out there’. I hope these steps will give you some confidence as you take your stand.
If you find you need help pulling your words together, a copywriter might be that help. Get in touch, I’d be happy to help.
We’ll get some power behind your pitch!